As the new year begins, synagogue leaders and administrators find themselves reflecting on the successes and challenges of the past year while envisioning what’s next. January is not just a time for personal resolutions; it’s an ideal moment to set communal goals that will strengthen your synagogue’s connections, operations, and spiritual life throughout the year.
One of the most rewarding yet challenging aspects of synagogue leadership is fostering an engaged community. Start the year by reviewing your current programs and asking key questions: Are members actively participating? Are there demographic groups—like young families, singles, or retirees—who feel underserved? Gathering feedback through surveys or informal conversations can provide valuable insights into what members want from their synagogue experience.
Consider expanding your events calendar to include diverse programming that appeals to different interests. From Torah study groups to outdoor Shabbat hikes, the new year is a chance to experiment with initiatives that foster connection. Use digital tools to promote and manage these events effectively. For example, centralized platforms like the Events module can streamline planning, RSVPs, and follow-ups, making it easier to engage members and track participation.
January is also the time to revisit financial strategies, from membership dues to donation campaigns. While financial stability is vital, so too is transparency about how contributions support your synagogue’s mission. Highlighting specific goals—such as funding youth programming, repairing facilities, or expanding social justice efforts—can inspire greater generosity.
Additionally, rethinking your approach to annual appeals or membership models might unlock new opportunities. Flexible dues structures, for example, allow members to contribute at a level that aligns with their circumstances while feeling valued and included. If you haven’t already, consider implementing a dedicated Donations tracking tool to simplify donor management and show appreciation for their contributions.
A key focus for any synagogue in 2025 should be accessibility—both physical and digital. How easy is it for someone new to the community to find information, attend events, or participate in services? Assess your synagogue’s website, signage, and facilities with fresh eyes. Could a newcomer quickly learn about service times or educational programs? Is your building welcoming for people with mobility challenges?
Digitally, ensure that your website and online platforms are inclusive. Features like a robust Website Builder can help create an accessible, user-friendly digital presence that reflects the warmth and inclusivity of your community.
Synagogues thrive when they balance reverence for tradition with openness to innovation. This year, consider integrating technology in ways that enhance, rather than replace, communal experiences. For instance, live-streamed services and Torah classes can bring members together even when they’re physically apart, while apps and digital newsletters keep the community informed and connected.
Rabbinical teachings remind us of the importance of reflection and renewal. By starting 2025 with a thoughtful approach to growth, your synagogue can honor its rich heritage while evolving to meet the needs of today’s members. A mid-year check-in, coupled with a commitment to transparency and collaboration, ensures that these goals remain on track.
January isn’t about accomplishing everything at once—it’s about laying the groundwork for a meaningful and fulfilling year. Start small, focus on achievable goals, and involve your staff and volunteers in brainstorming and decision-making. By approaching the new year with intention and purpose, your synagogue can thrive as a hub for spirituality, connection, and community.
